Many organizations out there don't really have to sell SOA. They instead understand that the hype is the driver, and in essence leverage the thousands of articles and books on the topic to sell this architectural pattern. However, in most cases SOA has to be sold within the enterprise. Indeed, if you're doing SOA right you'll find that the cost quickly goes well into the millions, thus you'll need executive approval for that kind of acceleration in spending. However, the benefits are there as well, including the core benefit of agility that could save the company many times the cost... READ MORE
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